anāgata is a design studio specializing in brand identity and type design based in Phnom Penh, Cambodia.
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We are a team of passionate designers guided by the pursuit of clarity and timelessness. Our studio focuses on concept-driven design solutions, whether the outcome is a brand identity or a typeface.
Our refined discipline and ability to adapt has allowed us to produce work for a wide array of businesses, from international corporations to modest start-ups and pretty much everything in between.
We believe that having a clear understanding of the problems and the limitations surrounding the solution is the main factor that moves everything forward.
Good design is a tool that virtually lasts forever, the mediums surrounding how design is used and implemented may change, but good design principles will always stay the same.
Identity Design
Logo & Identity System
Naming
Brand Guidelines
Brand Strategy
Brand Voice & Messaging
Campaign Design
Art Direction
Communication Design
Environmental Design
Wayfinding
Label & Packaging
Books & Publications
Annual Reports
Stationery
Poster Design
Typography
Custom Font Design
Logotypes
Lettering
Type Direction
Font Engineering
Khmer Type Consultation
Angkearith Mao
Strategy Director
Angkearith is a Certified Brand Strategist and an adept graphic designer with an abundance of experience in multiple industries such as hospitality, non-profit, and retail. He has been featured on well-known publications such as Khmer Times and Phnom Penh Post and has produced work for prominent clients such as Care Cambodia and Chavon Hospitality Group. Angkearith helps bridge the gap between strategy and creativity.
Both Bou
Creative Director
Both is an award-winning designer with a reputation for strong and timeless design solutions, with an emphasis on concept and strategy. He led the notable identity redesign of Baramey which helped revitalize the company's image as being one of the leading music labels for original music in Cambodia. Both’s work has been featured on well-known identity design publications such as Logolounge and The Brand Identity and has given a TED Talk on the significance of good logos.
Sovichet Tep
Type Director
Sovichet is one of the most influential type designers in Cambodia currently and has published multiple open-source typefaces on Google Fonts. His typefaces have been used by everyone from big corporations like Smart to bright startups like Wapatoa. Since 2017 he has been traveling the world doing talks about the history of the Khmer script and the principles of Khmer type design at prominent type design conferences such as ATypI and BITS.
Longdey Hak
Senior Designer
Longdey is a graphic designer with a strong affinity for experimental typography and exquisite lettering. With 7 years of experience in the design industry, working as both a lead graphic designer and user interface designer, he brings a uniquely mature perspective to the team.
Hokie Huo
Graphic Designer
Hokie is our multi-talented designer and photographer, his ability to adapt to unfamiliar situations and disciplines is unrivaled. While still figuring out his path, Hokei shows great strength in art direction and design. Hokie brings a refreshing perspective and attitude to the team.
© Anagata 2020 — Phnom Penh, Cambodia
Address
Factory Phnom Penh, B2 #03 #1159 NR2, Khan Mean Chey, Phnom Penh, Cambodia