Something by Evan
Something by Evan is a popular travel blog that explores different stories, origins, and cultures and conveys them via an intimate storytelling experience through beautifully curated photography and exceptional writing. They're well-known among both the locals and the ex-pat community in Cambodia.
They needed to refresh their identity to better reflect the evolution of their content. Moving away from solo adventures to more collaboration with other travel blogs as well as internationally organized trips by big organizations.
The new logotype was redesigned to be more bold and versatile, with the intention being that the logotype will act more like an extension of the brand through creative usage rather than just a static signifying mark.
We've also expanded the color palette of the brand to better coincide with the diversity of their content resulting in a fun but easy to deploy brand identity.