Karot is a grocery retail and delivery app that aims to make shopping for fresh organic produce more accessible and affordable. By working directly with local farmers to only source Good Agricultural Practice (GAP) produce and offering same-day delivery, they make the grocery shopping experience more convenient and delightful.
We were tasked with establishing a brand identity that conveys their promise of reliability and delight while also allowing room for the brand to grow and evolve.
The terminals of the logotype draw inspiration from plants sprouting which reinforces their mission of making safe organic products more accessible for consumers.
We also curated a versatile color system that would compliment the logotype and most importantly capture the "Delightfully Reliable" expression of the brand, especially when paired with the simple yet sincere illustrations.
© Anagata 2020 — Phnom Penh, Cambodia
Factory Phnom Penh, B2 #03 #1159 NR2, Khan Mean Chey, Phnom Penh, Cambodia