Anagata — Projects

BanhJi

Disciplines
Identity Design
Brand Guidelines

BanhJi is a localized accounting platform designed to make professional accounting for small to medium-sized businesses in ASEAN countries easier and more assessable.

They officially launched in 2016 and has quickly gained a tremendous amount of recognition within the financial technology industry of South-East Asia.

We redesigned the logo for BanhJi. The new icon has been refined with geometric angles to evoke a more modern and sensible design aesthetic.

We paired the new icon with a custom logotype to create 2 cohesive logo lock-ups that ensures versatility across all different mediums.