anāgata redesigned the identity for talented photographer & creative director Andrew Mam.

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Client

Andrew Mam

Discipline

Identity Design
Web Design

Andrew Mam Photography

Identity and website for photographer, dancer, and creative director Andrew Mam. Primarily a portrait photographer with an urban stylistic touch from his California b-boy origins, Andrew’s identity system needed to complement his focus on people and bring the same presence his palpable dance character expressed.

The logotype was designed to be an extension of Andrew’s core discipline, with the vertical lockup representing his focus on portrait photography.

The “A” in the logotype is replaced with a glyph which resembles an upside-down “MO” in the Khmer alphabet, paying homage to his Cambodian heritage. The logotype is also capable of reducing down to the initials of Andrew’s name, making it versatile in multiple situations.

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© Anagata 2020 — Phnom Penh, Cambodia

Address

#8, Street 352, BKK 1,
Phnom Penh, Cambodia

Work Inquiries

[email protected]
+855 (0) 10 408 408
+855 (0) 92 717 167