For the Water Festival celebration of 2019, Baramey collaborated with the Ministry of Environment to host the 1 River Music Festival, an environmentally conscious festival aimed to raise awareness on limiting the consumption of single-use plastic.
We were tasked with designing an identity for the festival as well as a brand usage guidelines that would be handed to the internal creative of Baramey to produce all the event’s collaterals.
The main goal was to design an effective yet easy to deploy identity that speaks for itself,
The mark is a literal visual manifestation of the 1 River concept. We were also able to derive modular graphic elements from the waves design of the mark to be used on other collaterals to create a consistent and easy to deploy brand identity system.