Walk is a Christian missionary non-profit that aims to spread the gospel by creating compelling video content from all around the world.
The name is a direct reference to the brand’s core activity. We wanted to establish a name and identity that demands attention and encourages action while steering clear of the cliches that are often associated with Christian organizations.
The solution – a simple bold brand identity that revolves around a few key elements such as the logotype, logo system, pattern and minimal color palette.
The simplicity of this identity system ensures ease of use when deploying the brand. The name itself is a unique visual device that can be extended into a pattern “Walk The Walk”.