Turren is a film production company based in Phnom Penh, Cambodia with a healthy storytelling obsession and a charmingly unfiltered attitude. Their approach goes beyond just making things look pretty and cinematic, they often dig deeper into their projects trying to find peculiarities that make the project feels authentic and distinctive.
Flexibility is at the core of who they are, being able to conform to almost any situation with the goal of putting the story at the forefront. They've worked with a diverse group of brands like UNICEF, Baramey, Outland Denim, and much more to produce some of the most engaging and imaginative videos out there.
We were tasked to redesign Turren’s identity to better reflect who they are, not just in look and feel but in its implementation as well. We needed to design something that screamed Turren but at the same time was simple enough to take on the different visual aesthetics of the projects they do.
We developed a flexible typographical identity with the goal to highlight their diverse and ever-evolving approach to film making. The new logotype is designed to fit the aspect ratio of a traditional movie screen, utilizing all the horizontal space.
We also expanded the new logotype into a custom typeface named "Turren Display" to be used for headers and title sequences on any of their projects. Both the logo and typeface can take on the visual aesthetic of the project to better serve the story and not be intrusive while still injecting Turren's identity into the project.
The exaggerated traps and counters of the letterforms were designed to cut through almost any effect added on to the typeface to make sure it's still legible, similar to how ink traps work when printing in small sizes on low-quality paper.
© Anagata 2020 — Phnom Penh, Cambodia
Factory Phnom Penh, B2 #03 #1159 NR2, Khan Mean Chey, Phnom Penh, Cambodia